There’s the “traditional” process for developing a web or mobile website:
And there’s the process for how we SHOULD be developing for web or mobile, especially for content-rich and/or responsive sites:
Following a process similar to this one allows the content to dictate the design and flow of the website, and it allows strategists/designers/developers the ability to identify potential issues during key developmental stages instead of waiting to QA the full site. Rethinking our digital processes could result in more mechanically unique builds across both web and mobile platforms.
Feeling more like an adult these days, at the ripe age of 23, is a natural feeling I guess.
2011: A In Review
I survived my first year working in the “real world” at JWT Atlanta and another year working with Digital Atlanta
I pulled off the very first Sharpie Slam event with the help of some wonderful people
I was invited back to Grady College to speak with current students about my first six months working after college
I vacationed in Jamaica at my first all-inclusive resort with my boyfriend
I was able to cheer the Dawgs on to victory over the Gators in Jacksonville - finally
I managed to save half of my yearly salary while living at home for a year
After many dead-end weekends spent apartment hunting, I finally landed on the perfect place in Marietta/East Cobb - an area I know little about. Plus, I’m taking this next step with my wonderful boyfriend
And, I bought a beautiful new bedroom set and couch!
Atlanta's home to many creative-minded people, but they all leave
AJC interview with FitzCo’s Noel Cottrell back in August - couldn’t have summed up the thoughts on Atlanta’s creative community any better. I see all of this now, after choosing to stay in Atlanta and pursuing digital strategy at JWT Atlanta. Couldn’t have made a better or smarter decision at this point in my life.
"Internally here, I inherited a department of between 20 and 30 people. I think a lot of people here were desperate … for the opportunity to do great work. It’s just about giving people that opportunity, pointing them in the right direction, letting them know what to expect. Up at Grey in New York, we hired maybe eight to ten people from Atlanta. It’s not like there’s a lack of talent here, between UGA, SCAD, The Creative Circus and other places.
These places have amazingly talented, creative people, but they all leave. They graduate from school and they say, “Now, I want to go to New York,” or “Now, I want to go to San Francisco.” There’s a lot of that. My dream is to trap some of those kids here and also to get some of the people who have left to come back. Like Wes Whitener (hired along with Mitch Bennett as creative directors). Wes is from Athens.
What happens a lot of times is you move to New York and you come back here for holidays and you see the good life. Bigger homes and you can have a car. And you can be closer to the grandparents down here.
There’s some decent-sized agencies here. But I think there’s a gap in the market in Atlanta for a very creative agency that wins at the award shows, that does great, progressive, cut-through work.
There are also some big companies here in Atlanta. It’s weird to think that a lot of these big companies don’t do a lot of their advertising in Atlanta. They want a New York agency or someone outside the city, which is weird. That’s a self-perpetuating problem for Atlanta, because if you want the best creative people here to do the best, award-winning work, you’ve got to pay them. And if you’re not working on AT&T, UPS, Home Depot or Coca-Cola, you’re not going to have the money. You’ve got to become an agency that’s as attractive as a New York agency.” Noel Cottrell, FitzCo
More Peepular than ever. Those colorful sugar-coated marshmallow Easter treats shaped like bunnies and chicks continue to expand their cult-like popularity. More colors, chocolate dipped, bite-sized and sugar-free versions are now available. In response to the public Peep demand, Just Born has opened their first Peeps & Company store and have launched a new dedicated e-commerce Peeps site.
About the store PEEPS & COMPANY® is located at the very center of National Harbor’s dynamic main plaza. Directly in front of the PEEPS & COMPANY® store is Seward Johnson’s famous statue, The Awakening, along with sweeping views of the beautiful Potomac River. The store’s location is at a converging point for residents and thousands of visitors arriving by metro bus, car, and ferries, which dock at the piers in front of the store.
In a joint statement, David Shaffer and Ross Born, Co-CEOs of Just Born, commented, “This is a momentous occasion for Just Born, our family of associates, and fans of our candy. For years, we have seen tremendous growth and excitement for our brands, and received many requests for a store in just the right location. PEEPS & COMPANY® is proud to join the community near our nation’s capital.”
Inside the store:
above: The Corcoran Ceramics faculty was picked by Chicago’s RTKL to create the signature tile wall for the Peeps® Company flagship retail store at the National Harbor
The stores and site are being promoted with a Peepmobile (actually called the Peepster Car for some odd reason).
Visit Peeps and Company’s new dedicated website which offers the above items and many more.